Bernays organized a scheme to gain endorsements of the play by civic leaders, and as a result the play was produced successfully and Bernays had found his true calling. This brought to his attention a play, Damaged Goods, whose would-be producer found populĪr taboos against the subject–venereal disease–insuperable. Bernays chose to leave farm products after a brief getting into the grain market a little and found work editing a medical review. After graduating from high school at age 16, Bernays attended Cornell University, where, to make his father happy, he earned a degree in agriculture in 1912. His mother was Freud’s sister, Anna, and his father was a successful grain merchant. ![]() Bernays was a year old when his parents moved to New York City from Austria, where his uncle, the psychoanalyst Sigmund Freud, was beginning his work. Bernays was a pioneer American publicist who is generally considered to have been the first to develop the idea of the professional public relations counselor, one who draws on the social sciences in order to motivate and shape the response of a general or particular audience. ![]() ![]() Public Relations is the attempt by infornation, persuasion, and adjustment to engineer public support for and actively, cause, movement, or institution.
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